Today i'm talking to Judeanne Armenti. Judeanne is a 20-year veteran of the music business who has worked in ticketing, finance, and administration at multiple live music promoters on the east coast. During the pandemic, Judeanne started a company called JA Creatives Consulting, where she educates creatives about basic accounting and finance, as well as counseling them on music business practices. Her goal is to dispel the myth that creative people aren't good with math, money, or business. I love this mission so much and it's something I try to teach as well. Judeanne and I both believe that ALL creatives have the skills to navigate the intersection of art and commerce. Judeanne says that with just a bit of knowledge, careers and lifestyles can be improved. All that stands in the way is mindset and practice.

Key Moments: 

04:37 - The Box Office: hub of the venue

13:29 - Judeanne's favorite show ever

16:28 - The myth of the starving artist

23:21 - Taking care of your finances is like learning an instrument

25:55 - Income vs profit and professional or hobby?

30:46 - Doubling your fanbase again and again

35:59 - The musician's musician

38:05 - Using numbers to negotiate your door deals

42:48 - Pricing and selling merch at gigs

54:14 - Judeanne's first musical loves

1:01:00 - How to work with Judeanne

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