Programmatic advertising promised one-to-one audience targeting and efficiency, but has it delivered? This episode's guest, industry leader and adtech advisor Tom Triscari discuss its challenges, from bots to viewability standards, and explore solutions for advertisers and media owners.Tom Triscari's Open Web Market Sizing: https://triscari.substack.com/p/91-open-web-market-sizingADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/