In this episode David Burkus shares his book, The Myths of Creativity where he reveals the truth about how companies and people generate great ideas.In his book, Burkus highlights the mistaken ideas that hold you back and shows you how anyone can embrace a practical approach to finding the best new ideas, processes, and programs. The goal of the book is to teach you what causes you to be creative, what makes someone more creative than others, and how you can develop a consistent flash of creativity.This book is perfect for entrepreneurs who struggle with being creative or makes excuses for not coming up with ideas and needs help overcoming the obstacles of brainstorming new ideas.About David Burkus:“I am the husband to one wife and father to two kids but I’m also the father of a third kid, The Myths of Creativity. When I’m not in airport lounges on my way to talk about the book I am in the classroom where I teach at Oral Roberts University.I did not set out to write a book about creativity and innovation. I have a Master’s degree in Organizational psychology and a Graduate degree in strategy and leadership, and my background is in leadership. I wanted to know what the leaders of those creative companies do differently than leaders of non-creative companies. The inspiration for the book was me wanting to explore where the differences and perception were around the role of creativity in organizations. I also wanted to know what the psychology research said and where those discrepancies really made a difference.” – David BurkusFor a detailed summary of The Myths of Creativity according to David Burkus CLICK HERERelated Books:Rhythm: How To Make Great Things Happen by Micah YostOne Simple Idea by Stephen KeyThe Seven Sins of Innovation by Dave RichardsFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.