The Natural View

In this episode of The Natural View, board certified naturopathic physician Dr. Darrin Starkey, Director of Education at Trace, discusses magnesium shortfalls and the benefits of ConcenTrace mineral drops. Tune in to learn: How common are magnesium shortfalls? What are the most common signs of magnesium deficiency? Who can benefit from supplementing with magnesium? And more! Content sponsored by Trace.

In this episode, we talk with Dr. Michael Crabtree, a naturopathic doctor who is passionate about cutting-edge science and innovation. As the Director of Scientific Affairs and Product Development at Bioenergy Life Science, he leads the company’s innovation efforts. Tune in for his insights on NAD. What is it, and why is it beneficial to increase it? Dr. Crabtree also discusses the branded ingredient RiaGev, with a focus on how it supports healthy aging. *Content sponsored by Bioenergy Life Science, Inc.

In this conversation with Ridgecrest Herbals CEO, Matt Warnock, he discusses his journey to becoming an "accidental herbalist". Founded by his father Paul Warnock and Clyde St. Clair, Warnock describes the history of the company and their mission to help individuals lead a healthier lifestyle while also supporting the planet.

In this episode of The Natural View, featuring Gretchen Powers, Vice President, Marketing & Member Experience for the Council for Responsible Nutrition (CRN), we get the scoop on CRN’s upcoming event, Convergence 24, which is taking place in October in Salt Lake City.

The microbiome market is continuing to grow and evolve. Recent reports have estimated the market to be worth $1.7B by 2029. In this episode, Nutrileads CEO Joana Carneiro-Wakefield, CEO, and Sue Mckay, Nutrition and Health Manager, explain the benefits of Benicaros, consumer awareness of gut heath, and the influence gut health has on overall health. Tune in to learn: _What are prebiotics and how do they work to support gut health? ​_Why is Benicaros considered a “precision prebiotic" and how do these prebiotics differ from general prebiotics on the market? _What is the significance of the science supporting Benicaros as a precision prebiotic with immune-supporting properties? ...and more! *Content sponsored by NutriLeads.

In the July 2024 print and digital issue of WholeFoods Magazine, we spotlight leading companies in the natural products industry, including Nammex. And in this episode of The Natural View, we talk with Bill Chioffi, COO, to learn more about the company, and get updated on some of the recent developments.

Occasional heartburn is one of the most common digestive complaints in the U.S., with an estimated 60 million Americans experiencing occasional heartburn at least once a month, and 20% suffering at least once a week. While prevention is key, many are making the right lifestyle choices yet can’t seem to find the right solution. In this episode, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with Julia Craven, VP Education & Innovation at Enzymedica, to learn:

Why occasional heartburn so prevalent in America.

Why common over the counter medications may not be the best choice for long term use.

How to reclaim comfort and balance in managing occasional heartburn with a safe and holistic approach. There's more to know on Occasional Heartburn!

This video was sponsored by Enzymedica.

In this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Kyle Turk, Director of Government Affairs at the Natural Products Association (NPA). Turk offers an update on one of the most pressing issues facing the industry right now: efforts to put age restrictions on certain supplements in the sports nutrition and weight loss categories. In New York, NPA filed litigation asserting that the state's dietary supplement prohibition is unconstitutional. Discussing the lawsuit, Turk stressed, "This is a critical lawsuit for us because if we don't win this we're gonna see places like California, New Jersey, Maryland, and some of these other more progressive states follow suit." Get the full story on the push to age-restrict certain supplements, plus:

The negative implications for the industry and consumers.

The importance of advocacy, and what role it is playing in this current fight.

Specific calls to action for industry.

On this episode of The Natural View, Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine sit down with Agostina Riganti, Protective Health Strategy Lead at Novozymes OneHealth, to discuss postbiotics and exciting new developments related to digestive health. Tune in to learn: _What are postbiotics, and how do they differ from probiotics and prebiotics? _How has the demand for protective health products evolved in recent past few years? _With the rising concern about antibiotic or antimicrobial resistance and the complexity of H. pylori treatment, how might postbiotics address the market need for alternative options? _What is unique about Pylopass, and how does it contribute to the world of postbiotic products? *Content sponsored by Novozymes One Health.

Maggie Jaqua and Heather Wainer from Wholefoods Magazine catch-up with CRN CEO Steve Mister to discuss the supplement industry and the issues CRN is currently addressing.