Balancing the needs of your customers with your needs as a business.

249: The Nature of Advertising

From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes.  Hosted by Marco Arment and David Smith.

Technology

Tech News

Podcasting

Gadgets

Software How-To

Designing our apps to be comfortably usable by as many people as possible.

291: An Inclusive Mindset

We conclude a three-part series with the third pillar of a successful app: customer-retention methods and techniques.

290: Pillar III: Retention

How the Apple Vision Pro is fitting into our lives so far, the usage of our apps on visionOS, and considering how to allocate our attention and resources to the platform.

289: Vision Pro Numbers

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

288: Feelings & Opportunities

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

249: The Nature of Advertising

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