Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. 

In this Podcast Eric answered these questions:

Why VOM instead of VOC?

Why is VOC/VOM so important to manufacturers?

What is the state of VOC/VOM in SS today?

What are the impediments to using VOC/VOM in SS?

How do you overcome these impediments?

Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include:

Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

Six Sigma Marketing: From Cutting Costs to Growing Market Share

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