In this episode of Beautiful Legacy, we explore one of the most recognisable symbols in modern sport - the NBA logo.

Designed in 1969 by Alan Siegel and inspired by the silhouette of Jerry West, the logo did far more than identify a basketball league. It helped transform the NBA into a global brand and basketball into a worldwide cultural phenomenon.

From its origins in an era when professional sport was learning to think like media, to its lasting influence on merchandising, fashion, television, and athlete branding, this episode uncovers how a remarkably simple graphic became one of the most enduring identity systems ever created.