Haley O'Shaughnessy, the newest member of the Blue Wire family after her recent departure from The Ringer, joins Ben and Mike to consider the larger state of the NBA as an institution and business. Why is the league pushing forward with a "business as usual"-ish 72-game season amid a larger COVID-19 outbreak? Isn't this the ideal time to try something new? Is Adam Silver doing a good job with the league, or is he letting it run adrift? Why are TV ratings so bad, and how much does that matter? Why can't the NBA sell its own sport effectively? What can the league do to provide more on-court intimacy to its fans? We also talk about NBA media coverage and ways to further improve the marketing of the product.

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