Building Community, Telling Stories, and Revenue Streams

In a captivating episode of The N’Courage & N’Spire Podcast, brand strategist and music business consultant Terri Thomas joins host Durell for an insightful conversation rooted in over 25 years of experience in terrestrial radio. Together, they explore the profound impact of music as a universal connector, delving into the emotions it evokes and the communities it builds. Terri shares invaluable insights on the essential elements for cultivating success, emphasizing the global reach and the power of community building. The duo delves into the mechanics of a traditional radio campaign and the strategic investments made by record labels to effectively launch artists into the spotlight. Terri's firsthand experiences with the "chitlin circuit" and her role in supporting Jermaine Dupri's breakthrough acts offer a unique perspective on the music industry's evolution. From the enduring allure of country music to the challenges facing urban radio, Terri and Durell navigate the intricate landscape of storytelling and audience engagement. Unpacking the significance of simple revenue streams and the potency of merchandise, Terri imparts crucial advice for aspiring artists. The episode concludes with a nuanced exploration of live performances, strategic advertising, and the art of timing.

For more captivating insights, be sure to connect with Terri Thomas on Instagram at @territhomas.

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