In this episode Durell is joined by a returning guest Kareem Guy. This episode is more about diving into fanbase growth for indie creatives.

Durell and Kareem discuss the importance of fostering a sense of belonging for fans and how that contributes to long term success.

Durell and Kareem discuss the role of social media and how that cultivates community and stronger engagement. Kareem says that being strong on social media transcends location and should absolutely be a major integral part of the marketing strategy.

Durell and Kareem discuss how to balance personal engagement on social media while still having and protecting boundaries and privacy. Utilizing the 3 pillars of fan engagement, authenticity, consistency, and sustainability matters with this very much.

Kareem and Durell talk about research and development and how that goes into improving products and how that can translate into how to improve your music that will help to increase the revenue generated as an indie creative.

Durell and Kareem end the episode talking about the 3 most common mistakes that creatives make when putting in the work to build a supportive community and fanbase . Durell makes sure to share why it’s important not to quit your day job because it gives creatives the stability to support themselves and to keep going along their journey.

For more information on Kareem make sure to follow him on Instagram @keyztothegame