Partner Content

As part of NDA's Programmatic Month, we sat down with JC Conti, CEO, VIOOH to discuss the role programmatic is playing in the OOH advertising industry.

In a year when OOH was arguably the sector most hit by the pandemic, the discussion covers areas as such as how advertisers have used programmatic OOH to cope and the huge creative leaps the technology is enabling advertisers to make in OOH.