Social media marketing has become a necessity if you want to stay even or exceed the efforts of your competition. Our society literally functions tuned into social media each day, and if you are not there with them you and your business are being left behind.

Facebook, Twitter and Pinterest are all being used to the hilt to promote products and services to the extent that these are the places that up and coming younger people are looking to find their products and services. It is estimated that the age group of 15 to 24 derives 95% of all their knowledge about the world in general and their desired products and services specifically from this source.

Print, radio and TV are still the huge marketing platforms in the advertising industry, but the demographics are changing rapidly. Since many people carry their smart phones with them everywhere they go, the competition for ad space on that platform is becoming more and more competitive each and every day.

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