Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.  

So what exactly are we talking about and does your website need a deeper experience for your visitors? In this podcast episode I dive into the details of what has changed, examples of what others are doing, and key ways business can and should up their game on their website.  Offering ways for customers to have a personalized experience and take care of advanced details with ease is critical to being "sticky" and retaining people on your site and in your business over time.

Full episode and notes here.