Even the access to troves of Data, the average brand is more out of touch with the consumerism than ever. Essentially they aren’t listening because they think the machines are so smart there’s no need. #consumerintelligence #transientidenti

The Need for Listening Brands

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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The Need for Listening Brands

The Need for Listening Brands