The Neglected Firm Effect suggests that lesser-known or under-researched companies often deliver higher returns because they are overlooked by most investors and analysts. With limited attention and coverage, these firms may trade below their true value, offering hidden opportunities for those who dig deeper. In essence, discovering value in silence means finding potential where the crowd isn’t looking.
https://navia.co.in/blog/neglected-firm-effect-discovering-value-in-silence/