Scams are getting sneakier—and your practice might be more vulnerable than you think. From fake Meta emails and cloned giveaway pages to bogus image licensing invoices, we’re breaking down the scams we’ve seen (and stopped) in the wild. Learn what to watch for, how to protect your team, and why #giveaway might not be worth the risk.

What is advertising for an orthodontic practice, really? In this episode, Curt and Neon Canvas copywriter Robert Speer unpack the creative side of marketing—from swag to social to strategy—and why clear communication with your creative team makes all the difference.

Does social media even work, or is it just another thing to check off your to-do list? Dr. Kyle and Catie Grusin unpack the most common objections orthodontists have about social media. From on-camera nerves to sticker shock at an agency, they get real about what works, what doesn’t, and how to turn your content into something more than just noise.

Canva makes design easy—but does that mean you should do it all yourself? In this episode, Dr. Kyle Fagala and Neon Canvas Creative Director Curt Crocker unpack where DIY design works, where it doesn’t, and why your logo might be sending mixed messages. 

Expect strong opinions, a few surprises, and some deeply held feelings about pixels.

Dr. Kyle Fagala takes the lead in this special crossover episode to interview Neon Canvas copywriter Emily Murrah. From blogging and ChatGPT to digital ads, they unpack the biggest hesitations orthodontists have about marketing—and the answers aren’t always what you’d think.

Think SEO is just for massive corporations with endless budgets? Spoiler alert: It’s not. If you’re a dentist, orthodontist, or any elective healthcare professional who wants to stand out in Google’s ocean of search results, this episode is for you. 

Great photos sell your practice—but if you’re missing these standard elements, you’re missing valuable patient connections. After working with 100s of social media accounts and websites, Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light.

You’ve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.

Do you have small business marketing questions? We’ve got answers. Catie Grusin and Opal Northen are covering small business marketing FAQs to help your orthodontic, dental, or aesthetic team cover all your bases for growth. 

Was your 2024 patient acquisition not quite up to par? Industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates joins us to reveal the biggest reasons behind the drop in new patient starts—and how you can pivot your marketing strategy for 2025 to come out on top.