While working on his PhD in NeuroEconomics, Dalton Combs learned a lot about motivation and why people do what they do. Now he's the founder-CEO of Dopamine Labs. They've designed a product that makes it easy for any developer to increase retention and engagement by turning their app into a habit.

Show notes at http://hellotechpros.com/dalton-combs-people/

What You'll Learn in This Episode

• Why users "stick" to some apps and quit using others.
• The key to rewarding users in ways that surprise and delight.
• How dopamine works in the human brain and reinforces behaviors (even bad behaviors).
• The strategy to developing an app that is as addicting as Angry Birds.