Index AI Podcast

The Neuroscience of the Knowing-Doing Gap: Why Knowing How Isn’t the Same as Doing It


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In this episode of the Index AI Podcast, host Hannah Zhao unpacks one of the most frustrating challenges in performance: why we often know what to do—but still can’t do it.

Drawing from cutting-edge neuroscience, this episode explores the cognitive divide between declarative knowledge (facts, strategies, concepts) and procedural execution (skills, habits, intuition). Whether you’re a tennis coach, founder, developer, or high-performing student, understanding the knowing-doing gap can rewire how you train, perform, and lead.

We explore:

  • -The brain’s separation of declarative and procedural memory

  • -Why overthinking, fear, and stress sabotage performance

  • -The science of muscle memory, neuroplasticity, and habit loops

  • -Practical tools to bridge the gap: contextual practice, pressure training, interleaving, feedback systems, and sleep timing

  • From high-stakes sports to startup decision-making, this episode reveals why execution isn’t just about knowing more—it’s about training smarter.

    Visit Index AI at ⁠⁠theindexai.com⁠⁠ and learn more about Hannah Zhao’s work at ⁠⁠hannahzhao.com⁠⁠
    SOCIAL LINKS
    – All social links: ⁠⁠linktr.ee/hannahyzhao⁠⁠

    🎧 Tune in to discover how neuroscience can help you close the gap between what you know… and what you do.

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    Index AI PodcastBy Hannah Zhao