Are leads down for other brands in 2025? Are franchisees not buying as much? How do I compete in this crazy franchise world for more deals? What are the new franchise metrics? In 2025, franchising isn't slipping—it's evolving. Lead volumes vary by brand and category and investment, but the overall ecosystem remains robust. Brand expansion remains real, even amid higher costs. Join 1851 Franchise Publisher & Head of Growth Nick Powills as he dives into why your lead generation might be slowing in 2025 and what you can do to alter the trend.