BradyIFS + Envoy Solutions, a national distributor of janitorial-sanitation, foodservice disposables and industrial packaging products, just unveiled their new name: BradyPLUS. The new corporate identity follows the October 2023 merger of the two companies and is a step toward realizing the company’s priority of operating as one.

Get an inside view of the rebranded distributor’s story as we welcomed BradyPLUS Chief Marketing Officer Ian Gresham to the Wholesale Change show. His specialty in marketing, omnichannel strategy and corporate communications is critical in a time of transformation for the merged organization.

Hosts Ian Heller and Jonathan Bein talked with Gresham about:

*The power of the combined distributors and their member companies

*How BradyPLUS will leverage data to understand customers better

*Building a digital experience to enable more efficient buying

*How the distributor balances digital with in-person expertise and value-added services