In the early days of the cigarette, smoking was considered a harmless or even beneficial activity. Cigarettes were considered stylish, sophisticated, and doctor-approved. By the early 20th century, smoking was so deeply embedded in modern culture that it was hard to imagine a future without it!

Of course, fast-forward to now and, at least in Australia, cigarettes are heavily taxed, not permitted to advertise, or even be displayed in a store. Cigarette packets are covered in grotesque imagery intended to discourage their use. Smoking in bars and restaurants is not permitted, nor is smoking within 10m of a store, beach, or playground. In New Zealand, cigarettes are now banned entirely for anyone born after 1 January 2009!

We're all physically healthier for it.

But a new health crisis has taken the place of Big Tobacco. A mental health crisis.