Is the role of the CMO evolving faster than you can say “data-driven marketing”? The demands on today’s marketing leaders are greater than ever, with rapid change shaping every decision they make.

This episode of The Orchestration Podcast from Iridio℠ by RRD features a conversation with Andy Johnson, Iridio’s Senior Vice President, Principal. He shares practical insights into how modern marketers can navigate increasing complexity and thrive in a challenging macroeconomic environment. In this episode:

• Discover how top CMOs drive value by owning data, technology, and financial strategy alongside brand management.
• Learn proven approaches to scaling personalized experiences through data and content automation.
• Unlock practical ways to forge strong cross-functional partnerships that produce integrated results.
• Gain insights from successful brands on blending physical and digital retail for maximum impact.