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The New Coke Disaster: Coca-Cola’s Biggest Marketing Blunder Explained
The Tom Gulley Show dives deep into one of the most infamous marketing disasters in history: New Coke. In 1985, Coca-Cola shocked the world by replacing its beloved 99-year-old secret formula with a sweeter "New Coke" to combat Pepsi's rise in the Cola Wars. What followed was massive consumer backlash, protests, hoarding of old Coke, and a swift reversal just 79 days later with the return of "Coca-Cola Classic."
In this episode, we explore:
Why blind taste tests led Coke astray
The intense public outrage and emotional attachment to the original formula
How this epic fail became a legendary cautionary tale in branding and business
Lasting lessons on never messing with a cultural icon
Join host Tom Gulley for a fun, insightful look at corporate hubris, consumer power, and the sweeter side of failure that actually boosted Coke's legacy.
If you love business history, marketing blunders, 80s nostalgia, or iconic brand stories, hit that LIKE button, SUBSCRIBE to The Tom Gulley Show for more deep dives into fascinating topics, and turn on notifications so you never miss an episode!
The Tom Gulley Show – where no topic is off-limits and every story is worth telling.
#thetomgulleyshow #NewCoke #CocaCola #MarketingFail #ColaWars #BusinessHistory
thetomgulleyshow.com
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By Tom Gulley
3
1414 ratings
The Tom Gulley Show dives deep into one of the most infamous marketing disasters in history: New Coke. In 1985, Coca-Cola shocked the world by replacing its beloved 99-year-old secret formula with a sweeter "New Coke" to combat Pepsi's rise in the Cola Wars. What followed was massive consumer backlash, protests, hoarding of old Coke, and a swift reversal just 79 days later with the return of "Coca-Cola Classic."
In this episode, we explore:
Why blind taste tests led Coke astray
The intense public outrage and emotional attachment to the original formula
How this epic fail became a legendary cautionary tale in branding and business
Lasting lessons on never messing with a cultural icon
Join host Tom Gulley for a fun, insightful look at corporate hubris, consumer power, and the sweeter side of failure that actually boosted Coke's legacy.
If you love business history, marketing blunders, 80s nostalgia, or iconic brand stories, hit that LIKE button, SUBSCRIBE to The Tom Gulley Show for more deep dives into fascinating topics, and turn on notifications so you never miss an episode!
The Tom Gulley Show – where no topic is off-limits and every story is worth telling.
#thetomgulleyshow #NewCoke #CocaCola #MarketingFail #ColaWars #BusinessHistory
thetomgulleyshow.com