Creator economy oracle Rodolphe Ködderitzsch predicts that 100 million people will become full-time professional creators in the next ten years.
In conversation with Natalie, he discusses how the role of creators have changed since his work at YouTube in 2011, the importance of creator decommodification, and how the future of the creator economy is much bigger than people understand today.
Rodolphe is currently the CRO of Pico, an operating system for creator businesses.
Sources:
Davidson, A., 2020. The Passion Economy. London: Vintage Books
Long Now Foundation. (2020). The Creator Economy | Paul Saffo. [Online Video]. 22 April 2020. Available from: https://www.youtube.com/watch?v=lGQe9oaHXfI&t=182s. [Accessed: 27 April 2021].
Lorenz, T., 2021. The Real Difference Between Creators and Influencers. The Atlantic, [Online]. Available at: https://www.theatlantic.com/technology/archive/2019/05/how-creators-became-influencers/590725/ [Accessed 27 April 2021].