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Before the industrial revolution, entrepreneurial thinking wasn’t a buzzword. It was how you survived.
You didn’t get a job. You became useful. You learned to build, cook, fix, sew, grow, raise, trade. You made yourself valuable because there was no safety net.
If you grew or made, you had to produce the items for less than you could sell them for, you had to find customers, be that setting up your stall at the side of the road at the end of your lane, going to the local market, or travelling to the next town to sell to shops who could then sell on.
Many people had a rudimentary knowledge of profit and loss, the principles and economics of marketing and wholesale -v- retail. Those who were good at all of it, became bigger in their endeavours and became merchants, not just producers.
It was a hard and risky life, making a living, often out in all weathers, but you were your own boss. You determined the quality of your life, your efforts were rewarded with silver coins, which you could use or save, depending on any excess and your own inclinations.
Then factories came along. Eric Hobsbawm held that the Industrial Revolution began in Britain in the 1780s but the effects were not fully felt until the 1830s or 1840s. Schools started springing up, often attached to factories, so that both parents could work and children could be taught to be good little workers. Posh kids were still taught at home, by tutors and travel.
Generation by generation, the masses were taught to swap that independence and ancient entrepreneurial instinct for obedient employment. It was an easier life after all (although most would beg to differ!)
But that system is collapsing.
Right now - quietly and quickly - the economic foundations most people rely on are cracking. AI, automation, debt implosions, global instability - it’s all accelerating faster than the experts can predict. The old jobs are going away fast and they aren’t coming back.
The one thing nobody talks about is what are the governments going to do with all those unemployed, hungry people?The answers don't bear thinking about, which is why nobody is talking about this issue. Those of us who do think and are able to face harsh realities, already know what the people who run things - hint: NOT the government - are going to do about that. Are, in fact, already doing about that.
If you accept the inevitable consequences of creating a whole swathe of people with no 'bullshit jobs' (in the words of anthropologist David Graeber in his famous book) then you must accept that those people will either have to find a way to make a living, accept government handouts and thus control, or starve.
In order to become someone who has a fair chance of ensuring their family don't become a tragic statistic within those swathes of people, you have to become more entrepreneurial. Right now.
The next generation of entrepreneurs won't look like today’s Instagram business gurus. They'll be people who can make things. Fix things. Grow things. Teach things. They'll be tailors, cooks, gardeners, builders, vets, shepherds, carpenters, blacksmiths, seamstresses, hunters, healers, protectors.
The women who can grow food, sew clothes, nurture children, teach and barter.
The men who can build homes, raise animals, tend land, guard communities.
This isn't fantasy. It’s history repeating itself — just with new challenges and tools.
And those who succeed won't be the ones from the best universities with the best CVs. They’ll be the ones who think creatively, act independently, solve real problems, and create real value.
In a bid to start a movement that will help people create the right mindset to survive and thrive, starting this Monday 5th May, I’m going to start sharing my Better Entrepreneur Blueprint — a free, open course to help you adapt to the new world coming, to help you learn how to think and act differently, more like an entrepreneur, before the world finishes turning upside down.
Over 25 transformational sessions
Practical, grounded, real
No fluff, no hype — just the raw skills and mindsets you'll need to build something worth building.
Totally free of charge.
Session 1 drops Monday on my blog.
Subscribe now so you don't miss the start:
Subscribe By Email Here
Subscribe On Substack
Subscribe now
Because very soon, the future won’t belong to the biggest companies anymore. The Blackrock, Vangards and Statestreets of this world.
It will belong to the Better Entrepreneurs.
Photo by Jorge Franganillo on Unsplash
By Nicola CairncrossBefore the industrial revolution, entrepreneurial thinking wasn’t a buzzword. It was how you survived.
You didn’t get a job. You became useful. You learned to build, cook, fix, sew, grow, raise, trade. You made yourself valuable because there was no safety net.
If you grew or made, you had to produce the items for less than you could sell them for, you had to find customers, be that setting up your stall at the side of the road at the end of your lane, going to the local market, or travelling to the next town to sell to shops who could then sell on.
Many people had a rudimentary knowledge of profit and loss, the principles and economics of marketing and wholesale -v- retail. Those who were good at all of it, became bigger in their endeavours and became merchants, not just producers.
It was a hard and risky life, making a living, often out in all weathers, but you were your own boss. You determined the quality of your life, your efforts were rewarded with silver coins, which you could use or save, depending on any excess and your own inclinations.
Then factories came along. Eric Hobsbawm held that the Industrial Revolution began in Britain in the 1780s but the effects were not fully felt until the 1830s or 1840s. Schools started springing up, often attached to factories, so that both parents could work and children could be taught to be good little workers. Posh kids were still taught at home, by tutors and travel.
Generation by generation, the masses were taught to swap that independence and ancient entrepreneurial instinct for obedient employment. It was an easier life after all (although most would beg to differ!)
But that system is collapsing.
Right now - quietly and quickly - the economic foundations most people rely on are cracking. AI, automation, debt implosions, global instability - it’s all accelerating faster than the experts can predict. The old jobs are going away fast and they aren’t coming back.
The one thing nobody talks about is what are the governments going to do with all those unemployed, hungry people?The answers don't bear thinking about, which is why nobody is talking about this issue. Those of us who do think and are able to face harsh realities, already know what the people who run things - hint: NOT the government - are going to do about that. Are, in fact, already doing about that.
If you accept the inevitable consequences of creating a whole swathe of people with no 'bullshit jobs' (in the words of anthropologist David Graeber in his famous book) then you must accept that those people will either have to find a way to make a living, accept government handouts and thus control, or starve.
In order to become someone who has a fair chance of ensuring their family don't become a tragic statistic within those swathes of people, you have to become more entrepreneurial. Right now.
The next generation of entrepreneurs won't look like today’s Instagram business gurus. They'll be people who can make things. Fix things. Grow things. Teach things. They'll be tailors, cooks, gardeners, builders, vets, shepherds, carpenters, blacksmiths, seamstresses, hunters, healers, protectors.
The women who can grow food, sew clothes, nurture children, teach and barter.
The men who can build homes, raise animals, tend land, guard communities.
This isn't fantasy. It’s history repeating itself — just with new challenges and tools.
And those who succeed won't be the ones from the best universities with the best CVs. They’ll be the ones who think creatively, act independently, solve real problems, and create real value.
In a bid to start a movement that will help people create the right mindset to survive and thrive, starting this Monday 5th May, I’m going to start sharing my Better Entrepreneur Blueprint — a free, open course to help you adapt to the new world coming, to help you learn how to think and act differently, more like an entrepreneur, before the world finishes turning upside down.
Over 25 transformational sessions
Practical, grounded, real
No fluff, no hype — just the raw skills and mindsets you'll need to build something worth building.
Totally free of charge.
Session 1 drops Monday on my blog.
Subscribe now so you don't miss the start:
Subscribe By Email Here
Subscribe On Substack
Subscribe now
Because very soon, the future won’t belong to the biggest companies anymore. The Blackrock, Vangards and Statestreets of this world.
It will belong to the Better Entrepreneurs.
Photo by Jorge Franganillo on Unsplash