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Before the industrial revolution, entrepreneurial thinking wasn’t a buzzword. It was how you survived.
You didn’t get a job. You became useful. You learned to build, cook, fix, sew, grow, raise, trade. You made yourself valuable to others, you earned and saved, because there was no alternative, no safety net.
Then factories came. And the schools changed. And generation by generation, we were taught to swap that ancient entrepreneurial instinct for obedient employment.
But that system is collapsing. You must be able to see it. Inflation alone should be telling you something is very wrong.
Right now - quietly and quickly - the economic foundations most people rely on are cracking. The old jobs aren’t coming back. AI, automation, debt implosions, global instability — it’s all accelerating faster than the experts can predict.
The next generation of entrepreneurs won't look like today’s Instagram business gurus.
They'll be people who can make things. Fix things. Grow things. Teach things.
They'll be tailors, cooks, gardeners, shepherds, carpenters, seamstresses, hunters, healers, protectors.
The women who can grow food, sew clothes, nurture children, teach and barter.
The men who can build homes, raise animals, tend land, guard communities.
This isn't fantasy. It’s history repeating itself — just with new challenges and tools.
And those who succeed won't be the ones from the best universities with the best CVs. They’ll be the ones who think creatively, act independently, solve real problems, and create real value.
Starting Monday 5th May, I’m going to start sharing The Better Entrepreneur Blueprint — a free, open course to help you adapt to the new (but somehow familiar) world coming, how to learn how to think and act differently, more like an entrepreneur, before the world finishes turning upside down.
Over 25 transformational sessions
Practical, grounded, real
No fluff, no hype — just the raw skills and mindsets you'll need to build something worth building.
Totally free of charge.
First three sessions drop next week on my blog, and Substack.
Subscribe now so you don't miss the start:
Subscribe On My Website
Subscribe On Substack
Because very soon, the future won’t belong to the biggest companies anymore. The Blackrock, Vangards and Statestreets of this world.
It will belong to the Better Entrepreneurs.
See you next week.
By Nicola CairncrossBefore the industrial revolution, entrepreneurial thinking wasn’t a buzzword. It was how you survived.
You didn’t get a job. You became useful. You learned to build, cook, fix, sew, grow, raise, trade. You made yourself valuable to others, you earned and saved, because there was no alternative, no safety net.
Then factories came. And the schools changed. And generation by generation, we were taught to swap that ancient entrepreneurial instinct for obedient employment.
But that system is collapsing. You must be able to see it. Inflation alone should be telling you something is very wrong.
Right now - quietly and quickly - the economic foundations most people rely on are cracking. The old jobs aren’t coming back. AI, automation, debt implosions, global instability — it’s all accelerating faster than the experts can predict.
The next generation of entrepreneurs won't look like today’s Instagram business gurus.
They'll be people who can make things. Fix things. Grow things. Teach things.
They'll be tailors, cooks, gardeners, shepherds, carpenters, seamstresses, hunters, healers, protectors.
The women who can grow food, sew clothes, nurture children, teach and barter.
The men who can build homes, raise animals, tend land, guard communities.
This isn't fantasy. It’s history repeating itself — just with new challenges and tools.
And those who succeed won't be the ones from the best universities with the best CVs. They’ll be the ones who think creatively, act independently, solve real problems, and create real value.
Starting Monday 5th May, I’m going to start sharing The Better Entrepreneur Blueprint — a free, open course to help you adapt to the new (but somehow familiar) world coming, how to learn how to think and act differently, more like an entrepreneur, before the world finishes turning upside down.
Over 25 transformational sessions
Practical, grounded, real
No fluff, no hype — just the raw skills and mindsets you'll need to build something worth building.
Totally free of charge.
First three sessions drop next week on my blog, and Substack.
Subscribe now so you don't miss the start:
Subscribe On My Website
Subscribe On Substack
Because very soon, the future won’t belong to the biggest companies anymore. The Blackrock, Vangards and Statestreets of this world.
It will belong to the Better Entrepreneurs.
See you next week.