Commerce Conversations

The New Era of Embedded Payments, with Brandon Lloyd


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In this episode, Dan and Brandon cover:

  • Brandon’s founder journey: from building software in college to multiple exits and now leading Forward
  • The pain points of legacy acquiring and why funds-held and outdated tech nearly cost him a business
  • The three 20-year “eras” of payments and why embedded software is just getting started
  • Why most vertical SaaS companies vastly under-monetize payments, and how to move from ~20% attach to 50–70%
  • How Forward pairs modern infrastructure with hands-on program design instead of a DIY “here are the APIs” approach
  • Forward’s growth (800%+ this year) and what makes their integration experience so fast for CTOs
  • A nuanced take on AI: where it’s already transforming risk, operations, and interchange optimization
  • Why Brandon is skeptical that true agentic commerce (autonomous agents completing purchases) will reach scale soon
  • The vision for continuous, 365-day settlement without leaning on expensive credit or warehouse lines
  • Leadership, family, and sports: what Brandon learned from his Military-officer dad, college basketball, and parenting four kids
  • Real-world founder advice on surviving outages, hard days, and the long grind of company building
...more
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Commerce ConversationsBy Commerce Ventures