<p style="font-weight: 400;">Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.</p>

Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.

<p>Welcome back to The Marketing Shift – Prepared for Anything. I’m Tom, founder of Marketing for Heroes, and this is Episode 2: 'The New Essentials – What’s in the Modern Emergency Kit?' If you missed Episode 1, we talked about why preparedness is becoming the new peace of mind. Today, we're opening the emergency bag to explore what's actually inside—and why each item matters more than you think.</p>

The New Essentials for Preparedness: Inside the Modern Emergency Kit

What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world.

From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences.

Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something.

Hosted by Tom, founder of Marketing for Heroes


Ideal for:
Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.

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What really drives modern consumers to engage, buy, and stay loyal? Welcome to The Dopamine-Inspired Marketing Shift—a podcast that explores how today’s smartest brands tap into emotional motivation, reward psychology, and tech-powered personalization to stay top of mind in an overstimulated world. From automotive to retail, fashion to food, and tech to wellness—host Tom and trendwatcher Abbey unpack how leading brands trigger dopamine-driven behavior through storytelling, design, innovation, and experience. Each episode dives into real-world case studies, cultural insights, and future-facing trends to help marketers build deeper, more lasting connections with their audiences. Discover how emotional loyalty is built, what the next wave of AI and neurotech means for marketing, and why the future belongs to brands that don’t just sell—but make people feel something. Hosted by Tom, founder of Marketing for Heroes Ideal for: Marketers, brand leaders, innovators, founders, and creatives across all industries looking to unlock the science of consumer connection in the age of information overload.

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The New Essentials for Preparedness: Inside the Modern Emergency Kit

The New Essentials for Preparedness: Inside the Modern Emergency Kit