In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns brands need to engage with on a daily basis — not just once or twice a year — keeps growing.

How can brands navigate this volatile and unfamiliar world of high emotional stakes — and vast business consequences? Our discussion will cover:

• The evolution of sustainability — and the challenges of staying a step ahead.

Key takeaways:

1. Best practices on how to approach brand purpose.