On June 20, 2024, the Competition Act was amended to require businesses to have testing or substantiation to support certain environmental claims.  The Competition Bureau is currently engaged in a public consultation process to assist it in providing guidance on the interpretation of the new provisions.  Soon, the Competition Tribunal will be able to grant leave to private parties to bring deceptive marketing cases, including in relation to environmental claims, if the Tribunal is satisfied that it would be in the “public interest.”  In our fifteenth episode of the Counterfactual podcast, Julien Beaulieu, who was our guest in a previous episode about environmental claims that aired in April 2023, returns to share his insights on these important developments.