The Dendrocast

The New Mad Men


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The agency business is still asking itself one question: Is the agency model dead? And if so, what's going to replace it?

In today's episode we talk with an agency intent on changing the narrative around what an agency model looks like.  Warren Marenco Chase is the COO at the digital marketing agency Firewood. Listen as Warren talks about why he thinks it's hard for legacy agencies to change their business models - and how Firewood is redefining how we talk about partnership, collaboration, and value. After the show, read Warren's recent op-ed The New Mad Men: Evolving The Agency Model and learn more about Firewood's recent decision to merge with S4 Capital's network of media companies.

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The DendrocastBy The Dendro Group