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The New Marketing Stack
Marketers are often drowning in tools, not doing marketing. Kieran Flanagan, SVP of Marketing, AI, and GTM at HubSpot, managing a 350-person team, proved that flipping this script drives real revenue. His AI-personalized email workflows delivered a 30% increase in sales meetings with equal or better close rates.
On this episode of the Marketing Execution Podcast, we break down the exact workflows he built: a "Chief of Staff" AI agent that clusters Slack, meeting notes, and email into weekly action plans; a vibe-coded tool that extracts viral talking points from video transcripts mapped to the YouTube algorithm; and a research assistant that surfaces compelling stories for content in seconds.
If you are a technical founder looking to scale GTM without bloated headcount, this episode is your operating manual. Subscribe to the Marketing Execution Podcast for frameworks you can execute this quarter, not next year.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.
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By Mark DonniganMarketers are often drowning in tools, not doing marketing. Kieran Flanagan, SVP of Marketing, AI, and GTM at HubSpot, managing a 350-person team, proved that flipping this script drives real revenue. His AI-personalized email workflows delivered a 30% increase in sales meetings with equal or better close rates.
On this episode of the Marketing Execution Podcast, we break down the exact workflows he built: a "Chief of Staff" AI agent that clusters Slack, meeting notes, and email into weekly action plans; a vibe-coded tool that extracts viral talking points from video transcripts mapped to the YouTube algorithm; and a research assistant that surfaces compelling stories for content in seconds.
If you are a technical founder looking to scale GTM without bloated headcount, this episode is your operating manual. Subscribe to the Marketing Execution Podcast for frameworks you can execute this quarter, not next year.
Visit https://growthstage.marketing to learn how Marketing Pods enable companies to scale their marketing impact without a big team, expensive consultants, or agencies.