Creatives on the Rise

The New Oil: Using Data to Inform Strategy in a Digital Age


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This one is for the Independent Artist and their team.  Spotify Wrapped has released an annual recap for listeners and artists since 2013, with Apple Music joining the fray in the fall of 2019 providing even more streaming data for artists and their teams, it's clear that streaming isn't going anywhere. As the onslaught and influence of data continue across the charts, providing reach will become even more tantamount to the ongoing success of the music industry.

Given the shifting tides of digital and the ongoing changes with algorithms, LaTecia breaks down the best ways to use data that is collected daily to build a strategy that will help indie artists and their teams to elevate to the next level. 

This is a can't miss episode for every artist. #RiseOfTheCreatives

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Creatives on the RiseBy Creatives on the Rise Podcast