The New Paper is a digital media company that aims to overcome the sensationalization of the media by publishing a once-daily digest that does a couple of things: provide the 5-10 most important daily stories for a US-based consumer, and the top factual things you need to know about each story. It’s no secret that media and the news varies widely based on which outlet you are consuming it from. In my conversation with Michael Aft, co-founder, and co-CEO, he shares his frustrations with the current state of the media industry, and how The New Paper was created to be an unbiased first-touch news source for its readers.

Topics in this episode

Building trust with your audience

How to create an unbiased news source

Monetization strategy

Ad revenue

Consumer subscriptions

Handling news-fatigue and frustration with media

Making the decision to create a co-CEO organization, and what that looks like once the team and company grows

Keeping content and revenue-based decisions separate

Customer acquisition strategy

Books Mentioned

Cravings: Hungry for More, by Chrissy Teigen: https://www.amazon.com/Cravings-Hungry-More-Chrissy-Teigen/dp/1524759724/

Expecting Better, by Emily Oster: https://www.amazon.com/Expecting-Better-Conventional-Pregnancy-Wrong/dp/0143125702/

Never Split the Difference, by Chris Voss: https://www.amazon.com/Never-Split-Difference-audiobook/dp/B01COR1GM2/

Who, by Geoff Smart and Randy Street: https://www.amazon.com/Who-Geoff-Smart-Randy-Street-audiobook/dp/B001H97LVO/

Contact Info

Website: https://thenewpaper.co/