Design Thinking and Systems Thinking have the potential to dramatically transform a business – bringing order to innovation, opening up creativity, challenging funnel thinking and dramatically reducing the timeline from product ideation to product delivery.

This week, The New P&L – Principles & Leadership in Business podcast series spoke to respected Design Thinking consultant and advocate, Daniel Tuitt. We discuss with Daniel the definition of design thinking; what the evolution of systems and design thinking looks like over the next decade; how to test the assumptions that feed the product innovation process and how businesses can use the principles of these dynamic business methodologies to ‘build back better’ in the coming months.