Sometimes conversations around digital transformation feel a little like the Emperor's new clothes. So, this week The New P&L spoke to Martech powerhouse and digital transformation specialist, Sakina Najmi who clearly defines the purpose of, and processes for, digital transformation, and the type of leadership needed to make it a success.

Sometimes conversations around digital transformation feel a little like the Emperor's new clothes. So, this week The New P&L spoke to Martech powerhouse and digital transformation specialist, Sakina Najmi who clearly defines the purpose of, and processes for, digital transformation, and the type of leadership needed to make it a success.

Sometimes conversations around digital transformation feel a little like the Emperor's new clothes. So, this week The New P&amp;L spoke to Martech powerhouse and digital transformation specialist, Sakina Najmi who clearly defines the purpose of, and processes for, digital transformation, and the type of leadership needed to make it a success.

The New P&L speaks to digital transformation specialist, Sakina Najmi

We believe in a New 'P&amp;L' for business: one focused as much on Principles &amp; Leadership as Profit &amp; Loss, because we know that if your principles are right and aligned with your purpose, and your leadership has clarity of vision and is strong and empathetic, then your business will be in profit and not in loss in many ways.
Each week we interview entrepreneurs and business people to understand their views on the importance of Principles and Leadership, and how to work together to build more productive, collaborative, creative and ultimately successful businesses. www.principlesandleadership.com

Business

We believe in a New 'P&L' for business: one focused as much on Principles & Leadership as Profit & Loss, because we know that if your principles are right and aligned with your purpose, and your leadership has clarity of vision and is strong and empathetic, then your business will be in profit and not in loss in many ways. Each week we interview entrepreneurs and business people to understand their views on the importance of Principles and Leadership, and how to work together to build more productive, collaborative, creative and ultimately successful businesses. www.principlesandleadership.com

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The New P&L speaks to digital transformation specialist, Sakina Najmi

The New P&L speaks to digital transformation specialist, Sakina Najmi