The commitment to developing global standards for the ethical development and implementation of technological innovation is critical to building trust - not just in the technology companies themselves, but also business more generally and the political institutions that serve us as citizens. This week The New P&L - Principles & Leadership in Business Podcast Series speaks to Hilary Sutcliffe, director of SocietyInside - an organisation that works with businesses and governments around the world, helping them to design and roll out more principled, ethical and citizen-centric models of innovation.