This week on The New P&L Principles & Leadership in Business podcast series speaks to Franziska Dolak, Global Head of Digital Applications, Data-driven Services & Automation for Siemens Smart Infrastructure in Zug, Switzerland. Together with her team, Franziska researches and develops new digital innovations from a holistic and human-centric perspective. We discuss with Franziska:

- How the principles that underpin Siemen’s strapline ‘Ingenuity for Life’ play out in practise in their business

- On the basis of what data and which humans is human-centred design centred? How Siemens ensures that its future innovations don’t fundamentally reinforce some of the inherent biases that already exist in society

- Whether the intellectual awareness of the role technology plays in shaping the way society acts, reacts and interacts and how we go about our lives, is sometimes lost in the technology race for ‘smarter’ cities

- If we rely too much on data to drive innovation at the expense of human intuition in our modern approach to innovation

- Whether much of the ‘highly disruptive technological innovation’ today is more evolutionary than revolutionary

- If big technology companies like Siemens are designing for the future or actually defining the future – in other words, reacting to need or creating demand

Visit Seimens: https://www.siemens.com

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