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The New P&L speaks to Franziska Iseli, co-founder of Basic Bananas – the world’s largest marketing mentoring & education organisation dedicated to SMEs
This week, The New P&L - Principles & Leadership in Business podcast series speaks to Franziska Iseli, serial entrepreneur and co-founder of Basic Bananas – the world’s largest marketing mentoring and education organisation specifically dedicated to supporting SME business owners right across the globe. We discuss with Franziska:
- how business owners can embrace the current chaos and find the motivation to transform their business;
- finding effectiveness in simplicity when it comes to marketing;
- processes that can be put into place to tap into the ideas, experiences and creativity of all employees;
- principles that can be put in place to stop repeating marketing mistakes;
-aligning your marketing to where you customers are;
- the need to rethink why your customers really come to you;
- the importance of focusing on building a purposeful brand;
- why storytelling matters so much in business
If you would like to learn more about Basic Bananas, please go www.basicbananas.com
Instagram @basicbananas
To join The New P&L movement go to: www.principlesandleadership.com and subscribe.
Join our Instagram community: @principlesandleadership
View all episodes
By The New P&L Institute
5
33 ratings
This week, The New P&L - Principles & Leadership in Business podcast series speaks to Franziska Iseli, serial entrepreneur and co-founder of Basic Bananas – the world’s largest marketing mentoring and education organisation specifically dedicated to supporting SME business owners right across the globe. We discuss with Franziska:
- how business owners can embrace the current chaos and find the motivation to transform their business;
- finding effectiveness in simplicity when it comes to marketing;
- processes that can be put into place to tap into the ideas, experiences and creativity of all employees;
- principles that can be put in place to stop repeating marketing mistakes;
-aligning your marketing to where you customers are;
- the need to rethink why your customers really come to you;
- the importance of focusing on building a purposeful brand;
- why storytelling matters so much in business
If you would like to learn more about Basic Bananas, please go www.basicbananas.com
Instagram @basicbananas
To join The New P&L movement go to: www.principlesandleadership.com and subscribe.
Join our Instagram community: @principlesandleadership