This week on The New P&L – Principles & Leadership Podcast Series we speak to the brilliant Greg Merrill, Senior Director, Digital Transformation at Nike. Greg has built his expertise at the epicentre of strategy, technology, innovation, and sport. He is passionate about the power of diverse and empowered teams leveraging modern technology and data in innovative ways to fuel exponential growth and competitive advantage. 

In his role leading Nike’s Digital Transformation, Greg is responsible for driving the most critical cross-functional strategic initiatives that power growth and transformation across the enterprise. With initiatives spanning from Product Creation to Planning & Supply Chain to the front-end Consumer & Marketplace Experiences he has a wide purview and influence across the enterprise. We discuss with Greg:

· His definition of digital transformation

· Whether the phrase Digital Transformation is over-hyped and a bit like ‘Emperor’s new clothes’

· The type of corporate culture needed for digital transformation

· How you cultivate the right mindset in a business that is resistant to the scale of change needed to digitally transform

· Whether some CEOs and senior leaders naively believe strong technological innovation solves all problems, when in fact technology has no agency in itself

· If digital transformation projects start from a place of fear or opportunity and how that affects Digital Transformation strategy and the implementation

· How you measure the value creation of digital transformation over time

· The signs that a digital transformation programme is failing

· How a digital transformation team retains the freedom and independence needed to deliver the project while also ensuring they are still connected enough to retain widespread buy-in for it

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