A focused and passionate commitment to innovation has to be one of the prevailing themes that drives all businesses. If you fail to continually focus on genuine innovation  – in your creative thinking, in your people, your processes, your products; over time in the inevitable will come to pass – declining revenues, irrelevant products, disillusioned employees and leaders, frustrated shareholders.  It’s ironic then that something that is so critical to business is also so misinterpreted, misunderstood and so often misaligned with the businesses it is there to serve.

This week, The New P&L – Principles & Leadership in Business podcast series speaks to the innovation powerhouse that is Tendayi Viki. Author of ‘Pirates in the Navy’ and Associate Partner at Strategyzer, Tendayi has helped some of the biggest and most successful global brands to reinvigorate and realign the principles that define their corporate innovation. We discuss with Tendayi how to address the issue that many corporate innovation labs are not fit for purpose when it comes to the demands placed upon them; how you can determine a company’s true commitment to innovation by the reporting structure that exists between the Lab and the CEO; and how unspoken expectations and assumptions within senior management about both the role and the output of a corporate innovation lab can set it up for failure before it has even begun.

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