This week on The New P&L - Principles & Leadership in Business podcast series we speak to the brilliant Josh Akapo, Co-Founder and Head of Strategy at Creative House, Archtype, and an award-winning strategist and researcher with a focus on people, culture and community. Archtype 'moves differently' through nuanced thinking, and co-creating with communities to deliver transformative campaigns for organisations like the NHS right through to music legends, including Stormzy. He uses data and stories to better understand people, challenging brands to recentre their work in their audience.

Josh is also Marketing & Partnerships Director and Board Director at Joined Up Thinking, a youth mentoring organisation that supports young people aged 11 - 25, helping them to stand out and reach their potential.

Josh’s work focuses primarily on young people, marginalised groups and radical social purpose. Awards for this work include 'Emerging Leader' in the BRiM; B&BAN and Ad Association 'Changemaker Awards' in 2022 and GUAP Magazine X Converse

 To learn more about Archtype go to: https://archtype.co.uk/

To learn about the work Josh and his team are doing with Joined Up Thinking go to: www.joinedupthinkinguk.com/

If you’d like to join The New P&L movement for more principled leadership and more purpose-led business and keep up to date with our latest news, go to www.principlesandleadership.com and subscribe.

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