This week, The New P&L speaks to Nick Hounsfield, Founder and Chief Vision Officer at The Wave - a phenomenal inland surf destination built in Bristol, in the United Kingdom. There is a powerful ethos and purpose that sits behind the development of The Wave, including a strong commitment to its eco-credentials and to lifting up people's mental and physical health and well-being.  We discuss with Nick: 

· Why Nick considers The Wave as much a place of healing and self -discovery as much as one of fun and fitness

· What Nick did to take the first step from dream to action when developing The Wave

· How The Wave has changed Nick’s own personal development over the past decade

· The Wave’s fantastic hybrid commercial model

· Nick’s advice to young entrepreneurs with big ideas

· With ‘blue health’ initiatives are so important to The Wave

· Nick’s framework for constant innovation

To learn more about The Wave, go to: www.TheWave.com

If you’d like to join The New P&L movement for more principled leadership and more purpose-led business and keep up to date with all our latest news, go to www.principlesandleadership.com and subscribe.

Twitter: @TheNewPandL

Insta: @principlesandleadership

LinkedIn page: Principlesandleadership