This week’s guest on The New P&L is the brilliant Stephen Steers. Stephen is President of Keysan Group, a respected international Sales Confidence Trainer for B2B sales teams and global keynote speaker.  Stephen has advised and led sales and revenue generation workshops for more than 250 companies right across the globe, helping clients generate millions of dollars in revenue in the process. We discuss with Stephen:

· What business owners who currently find themselves on the wrong aside of the power imbalance when it comes to negotiating with suppliers and customers can to re-balance the negotiation

· Whether the importance of brand loyalty and partnership is over-played when it comes to commercial negotiations

· Why curiosity is a business-critical assess for salespeople

· What key attributes sales teams need to have above all others

· How to maintain motivation, enthusiasm and peak performance through a downturn

· Negotiating with our own internal negative narrative

· What for you constitutes principled leadership when it comes to the commercial negotiation / sales process

If you’d like to learn more about what Stephen does, go to www.stephensteers.com/

Insta: stephensteers_

Join The New P&L Instagram community: @principlesandleadership

To join The New P&L movement go to: www.principlesandleadership.com and subscribe.

Join our Instagram community: @principlesandleadership