This week, The New P&L speaks to Tyler Chaffo, Global Sustainability Manager at Fortune 500 company, Avery Dennison Corporation, one of the world’s leading manufacturers and distributors of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. We discuss with Tyler:

- Avery Dennison’s new A Portrait of a Supply Chain traceability campaign 

- The transparency and balance created when you have traceability in the supply chain

- The economic case for sustainability in business

- The scepticism around brands launching high profile environmental and sustainability campaigns

- How supply chain traceability helps to facilitate a deeper consumer commitment over and above the ‘feel good’ factor

- How Avery Dennison’s own supply chains measure up in terms transparency and traceability

To watch the Avery Dennison A Portrait of a Supply Chain launch video, go to: https://bit.ly/31wzNzl

To learn more about Avery Dennison’s commitment to sustainability and supply chain traceability, go to: https://bit.ly/39pty4Q

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