This week, The New P&L – Principles & Leadership in Business podcast series speaks to founder of Bead&Proceed and World Economic Forum 'Global Shaper', Bridget Williams, on how we can all actively work towards achieving the United Nations' 17 Sustainable Development Goals (SDGs). Through Bead&Proceed, Bridget has developed a unique, highly creative and memorable approach to getting individuals and businesses to take more conscious and consistent action on these critical societal goals.