Welcome to this week's The New P&L TO THE POINT - a podcast series where, in around 10 minutes each week, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

This week on The New P&L TO THE POINT, we’re extracting and expanding on one of the discussion points from our conversation with Marianne Moore, Founder, Managing Director and Chair of Justice Studio. As a social enterprise in the social justice sector, Marianne is a passionate advocate for the role of purpose as a firm foundation for all organisations and business and it is this – the role of purpose in business, that host, Paul discusses in this episode. He considers:

· Why purpose feels ‘fluffy’, intangible and confusing for some business leaders

· Why this invariably comes down to the same thing - understanding how to define what purpose is in a business and where it needs to sit within the building blocks that form the form the framework of the business

· What happens when businesses lose their original purpose and founding principles

· When the pursuit of profit quietly supersedes the primacy of purpose

· How robust clarity of purpose underpins the growth of a business

· Purpose as the beating heart of a business

· Delivering brand purpose, on purpose – with attention and intention

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