Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

In today’s The New P&L to the point we break down and analyse this week’s conversation with Dr Natalie Nixon, creativity strategist, President of Figure8 Thinking and author of the brilliant business book – The Creativity Leap. We discuss:

- The fact that we don't always have the same definition of innovation

- Why the innovation process needs to start with the creativity process

- The direct line from personal curiosity to professional creativity that encourages cultures of innovation

- Why a culture of innovation relies on having a CEOs and management team understand the relationship between curiosity, creativity and innovation

- The importance of both ‘Wonder and Rigor’

- Why there is scepticism of creativity in business

- Embracing creativity starts with changing perceptions of it

- Exercising the creative muscle

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