Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs.  We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.

This week we break down and analyse our conversation with Sherilyn Shackell, Founder & CEO of The Marketing Academy. Our host Paul discusses:

· The importance of generosity and reciprocity in leadership

· The Marketing Academy’s exceptional operational model

· The renewed sense of the tangible value – personal and professional – of generosity in business

· How the pause created by the pandemic has facilitated more contact, deeper discussions and more contemplative assessment of where we all find ourselves

· The virtuous circle that comes from asking honesty and answering warmly

· Why generosity is key to a health commercial environment and industry

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