This week on The New P&L TO THE POINT we break down and analyse our conversation with the incredible Nathalie Nahai, author of the brilliant new book, Business Unusual - Uncertainty and the Psychology of Brand Resilience.  Paul, host of The New P&L discusses:

· the challenges some business leaders building a cohesive and collective sense of culture in a much more disparate or atomised workforce

· the definition of heroic leadership and transformational leadership and what their differences

· how leaders move from heroic and transformational leadership

· why heroic leadership is hardwired into society and history

· how heroic leadership distorts when it transfers to business

· how we reward heroic leadership in business

· the primal appeal of heroism

· why we need to change the rewards if we want to change the leadership style

To join The New P&L Movement for more principled leadership and purpose-led business please go to www.principlesandleadership.com

Insta:  @principlesandleadership

LinkedIn: LinkedIn/company/principlesandleadership

Twitter: @TheNewPandL